Diesel, the Italian luxury brand was established in the year 1978 by its founder Renzo Rosso in Molvena, Italy, targeting the young-adult market. The label began exclusively as a custom denim label & later evolved as a lifestyle brand offering varied options for him and her. Diesel with its influential cuts & crafted styles has a great prêt-à-porter collection to offer. Known as a Rebel brand, the label has an unconventional approach towards fashion and can be credited for bringing about a change in the scenario. The distinctively stylish fashion house is an expert in blending comfort with luxury. Bringing an everyday wardrobe staple like jeans into the mainstream luxury segment and building an empire starting from it, shows the genius and brilliance of the founder. Even the name of the brand ‘Diesel’ is not very Italian and quite different from other labels which distinguish it from its competitor. It is easy to pronounce and understand which makes it even more relatable for the customers everywhere. The approach, the vision, the philosophy of Diesel makes it a favorite of everyone in India and worldwide. The ambitious label with humble beginnings now comes in the top luxury brands and has made a special position for itself. It offers apparels, footwear, handbags and accessories for him and her.  It operates under two sub labels namely; Diesel and Diesel Black Gold.
 
The label was set up on the concept of declining the submissive and subservient swerve following archetypal of the fashion industry, considering the world as a unique, undetermined massive culture. The company climbed the ladder of success during the year 1985, when Rosso, the creative director acquired complete dominance of the company. And within a span of 5 years the brand laid down its international merchandising campaign in 1996, New York! It is one of the most successful designer labels today with a number of stores worldwide including India, New York, London, San Francisco, Rome, Paris, Berlin, Barcelona, etc.
 
The design & crafting squad aimed to overthrow the fashion authoritarians and let their personal tastes rule the world. It is because of this believe that Diesel evolved right away in developing flairs, materials, fabrication methods and quality control; securing a striking quality product. Its alternative approach towards fashion ensures creativity and makes the products innovative and standout. The global lifestyle luxury label believes in a borderless world and this idea gets incorporated in the product range as well. Even the company’s campaigns reinforce this idea of breaking away from the usual fashion stereotypes and creating a distinctive identity for the self.  These unique international merchandising strategies are an interesting feature about the brand. These creative and unparalleled strategies have been studied as a model in various institutions. Few campaigns examined as model are: “Global Warming Ready”, “Be Stupid”, “Live Fast” and “Human After all”. Whenever these campaigns are launched, they create a great buzz and become the talk of the town. They are often criticized but never refrain from delivering the message they are meant to. With these brilliant marketing techniques, the company always manages to stay in the spotlight.
 
The brand’s creative team embodies a wide variety of individuals and personalities from all around the globe, aiming an irregular, active vitality in the company. They take inspiration from around the world to come up with new and refreshing collection every year. Diesel faculty and their functioning procedures are unusual and yet generative. Under the brand’s umbrella, the company has both men’s and women’s apparels, fragrance, eyewear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL- the sports arena and Kids wear.
 
The below mentioned categories are offered in India for him and her.
 
Clothing: The Company introduced itself as a custom denim company offering many powerful styles and cuts. The different styles of jeans for Men embody: Zathan- slim bootcut jeans in different washes, Thanaz- straight leg slim fit jeans. Options available for women are: Matic, low rise, skinny jeans, Lowky-straight leg cut jeans and Liv- Straight leg jeans. Diesel jeans give a worn look which was quite innovative and not thought of back then when the brand started off as a denim exclusive label. But it worked in its favor and paved its way to success. Jeans have always been in the core of the business and continue to remain so.  But apart from denim, even Diesel shirts, t-shirts and other apparels are equally impressive. Featuring quirky and unique prints and motifs, Diesel apparels are perfect for wherever the day takes you.
 
Accessories: The Diesel Accessories collection includes eye-wear, timepieces and belts for both men and women. The unparalleled Diesel watches feature iconic denim straps, bold and statement making timepieces with intricate designs. The big dial watches have a muscular appeal meant for the modern men on go. The tough styled timepieces will totally change your style game as the attention grabbers serve as the perfect finishing touch. Diesel belts and Diesel sunglasses are also quite popular and one of the best selling items from this category in India. The refined and contemporary options can elevate the appearance in the most stylish way.
 
Footwear: The collection of inspirational sneakers, distressed effect boots and chic designed sandals is a must have! Diesel sneakers are one of the most comfortable pair of footwear available for him and her, which are not only comfy but stylish. Apart from them, even the heels for women are not like the usual ones. Some of them even have the hints of denim which is a recognizable style of the company. Other options might feature embellishments like studs, buckle, zip detailing, leopard print, etc. Each pair has an edginess associated with it which will help you to sport something different than the usual. The flattering range sells quite well in India as well as worldwide. Amp up your footwear wardrobe with these sleek options for him & her!
 
The latest collection by Diesel can be procured in India at Darveys.com at best deals and prices! 
 
Diesel T-shirts - Diesel Wallets

SIGN IN

If you are not registered with Darveys.com, a Member’s Exclusive Website, become a lifetime Darveys Member with a onetime fee of ₹2000.

GET NOTIFIED

We will notify you once this item comes back in stock.

    • Wrong Email or Password.

THANK YOU

We will notify you once this item comes back in stock.

But Wait Before You Leave!

We have some amazing items waiting for you at Upto 60% Off on your favorite Designer.

"

Diesel

- The Innovative Approach That Lets You Wear Your Passion!"
Diesel Collection
Diesel, the Italian luxury brand was established in the year 1978 by its founder Renzo Rosso in Molvena, Italy, targeting the young-adult market. The label began exclusively as a custom denim label & later evolved as a lifestyle brand offering varied options for him and her. Diesel with its influential cuts & crafted styles has a great prêt-à-porter collection to offer. Known as a Rebel brand, the label has an unconventional approach towards fashion and can be credited for bringing about a change in the scenario. The distinctively stylish fashion house is an expert in blending comfort with luxury. Bringing an everyday wardrobe staple like jeans into the mainstream luxury segment and building an empire starting from it, shows the genius and brilliance of the founder. Even the name of the brand ‘Diesel’ is not very Italian and quite different from other labels which distinguish it from its competitor. It is easy to pronounce and understand which makes it even more relatable for the customers everywhere. The approach, the vision, the philosophy of Diesel makes it a favorite of everyone in India and worldwide. The ambitious label with humble beginnings now comes in the top luxury brands and has made a special position for itself. It offers apparels, footwear, handbags and accessories for him and her.  It operates under two sub labels namely; Diesel and Diesel Black Gold.
 
The label was set up on the concept of declining the submissive and subservient swerve following archetypal of the fashion industry, considering the world as a unique, undetermined massive culture. The company climbed the ladder of success during the year 1985, when Rosso, the creative director acquired complete dominance of the company. And within a span of 5 years the brand laid down its international merchandising campaign in 1996, New York! It is one of the most successful designer labels today with a number of stores worldwide including India, New York, London, San Francisco, Rome, Paris, Berlin, Barcelona, etc.
 
The design & crafting squad aimed to overthrow the fashion authoritarians and let their personal tastes rule the world. It is because of this believe that Diesel evolved right away in developing flairs, materials, fabrication methods and quality control; securing a striking quality product. Its alternative approach towards fashion ensures creativity and makes the products innovative and standout. The global lifestyle luxury label believes in a borderless world and this idea gets incorporated in the product range as well. Even the company’s campaigns reinforce this idea of breaking away from the usual fashion stereotypes and creating a distinctive identity for the self.  These unique international merchandising strategies are an interesting feature about the brand. These creative and unparalleled strategies have been studied as a model in various institutions. Few campaigns examined as model are: “Global Warming Ready”, “Be Stupid”, “Live Fast” and “Human After all”. Whenever these campaigns are launched, they create a great buzz and become the talk of the town. They are often criticized but never refrain from delivering the message they are meant to. With these brilliant marketing techniques, the company always manages to stay in the spotlight.
 
The brand’s creative team embodies a wide variety of individuals and personalities from all around the globe, aiming an irregular, active vitality in the company. They take inspiration from around the world to come up with new and refreshing collection every year. Diesel faculty and their functioning procedures are unusual and yet generative. Under the brand’s umbrella, the company has both men’s and women’s apparels, fragrance, eyewear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL- the sports arena and Kids wear.
 
The below mentioned categories are offered in India for him and her.
 
Clothing: The Company introduced itself as a custom denim company offering many powerful styles and cuts. The different styles of jeans for Men embody: Zathan- slim bootcut jeans in different washes, Thanaz- straight leg slim fit jeans. Options available for women are: Matic, low rise, skinny jeans, Lowky-straight leg cut jeans and Liv- Straight leg jeans. Diesel jeans give a worn look which was quite innovative and not thought of back then when the brand started off as a denim exclusive label. But it worked in its favor and paved its way to success. Jeans have always been in the core of the business and continue to remain so.  But apart from denim, even Diesel shirts, t-shirts and other apparels are equally impressive. Featuring quirky and unique prints and motifs, Diesel apparels are perfect for wherever the day takes you.
 
Accessories: The Diesel Accessories collection includes eye-wear, timepieces and belts for both men and women. The unparalleled Diesel watches feature iconic denim straps, bold and statement making timepieces with intricate designs. The big dial watches have a muscular appeal meant for the modern men on go. The tough styled timepieces will totally change your style game as the attention grabbers serve as the perfect finishing touch. Diesel belts and Diesel sunglasses are also quite popular and one of the best selling items from this category in India. The refined and contemporary options can elevate the appearance in the most stylish way.
 
Footwear: The collection of inspirational sneakers, distressed effect boots and chic designed sandals is a must have! Diesel sneakers are one of the most comfortable pair of footwear available for him and her, which are not only comfy but stylish. Apart from them, even the heels for women are not like the usual ones. Some of them even have the hints of denim which is a recognizable style of the company. Other options might feature embellishments like studs, buckle, zip detailing, leopard print, etc. Each pair has an edginess associated with it which will help you to sport something different than the usual. The flattering range sells quite well in India as well as worldwide. Amp up your footwear wardrobe with these sleek options for him & her!
 
The latest collection by Diesel can be procured in India at Darveys.com at best deals and prices!